Digital Marketing Coordinator

Digital Marketing Coordinator
AVI Limited
Johannesburg, Gauteng


Posted 17 June 2021 – Closing Date 30 June 2021

Job Details

Job Description

The Coffee Importers and Roasters Organisation (CIRO) is a true coffee emporium. As the preferred one-stop solution, CIRO offers expert services in sourcing, roasting, blending, packaging, training, equipment, technical support, national and international distribution, and market trend analysis.  As the largest manufacturer of pure coffee in South Africa, it is easy to understand why CIRO is a noteworthy front runner within the coffee service industry and renowned for consistent quality, innovative product formats, and extra value offering.

An exciting opportunity exists for a Digital Marketing Coordinator at CIRO in Bryanston, Johannesburg.  The purpose of this role is to manage all online communications and e-commerce. You will be responsible for content creation, curation, advertising, and customer engagements across all current and new digital platforms as well as be actively involved in the day-to-day administration and maintenance of the e-commerce and corporate websites to support the growth strategy of the business. As well as provide the highest level of service to e-commerce customers, working closely with internal and external teams to manage customer inquiries, issues, and returns, and be able to make sound judgments and decisions within business guidelines. You will be actively involved in the day-to-day management and maintenance of the e-commerce website.

Job Specification:

Key Performance Areas:

  1. Customer Service
  • Responsible for assisting customers through all aspects of customer service for the e-commerce website
  • Ensure prompt and proper resolution of customer queries/complaints
  • Document customer queries/complaints as well as process and assist customer ordering and/or troubleshooting
  • Manage communication with communities through strategically relevant online properties
  • Manage efforts in building online reviews and reputation
  • Follow up customer calls where necessary
  • Be knowledgeable of distribution operational procedures and policies 
  1. Website Front End/Digital Marketing
  • Promote a thorough and up to date knowledge of all products and services to become a brand expert
  • Daily management and communication of out of stock & stock requirements to the correct channels internally
  • Day-to-day maintenance of the relevant website(s), including product catalog management and the loading of marketing content
  • The coordination, communication & implementation of digital marketing collateral – across touchpoints including the websites, social media platforms, and Google advertising (together with the appointed Digital Marketing Agency where relevant)
  • Proactively source and load relevant information in order to drive a rich customer experience online and increase conversions and sales.
  • Responsible for the marketing, display, and merchandising of products listed on the website as well as online advertising and general content management – Own and manage the content process including content development.
  • Develop social media content, both written and visual as well as propose new ideas and concepts for social media content.
  • Working closely with the Digital Brand Manager, plan and implement weekly campaigns and communication across both the internal e-commerce website and external marketplace partners
  • Analytics – using Google Analytics, social media analytics, mailer analytics, and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives 
  1. Website Back End
  • Build and maintain relationships with internal teams to ensure prompt resolution of queries
  • Identify and escalate issues on-site with relevant stakeholders
  • Build and maintain relationships with external suppliers to ensure prompt resolution of technical queries
  • When necessary capture customer orders on the website backend (Magento)
  • When necessary capture waybill information for manual export

Minimum Requirements:


  • Matric essential
  • Diploma in Digital Marketing / Marketing / Graphic design

Additional Requirements:

  • SAP knowledge advantageous
  • Proficient in MS Office
  • FMCG industry experience advantageous
  • Knowledge of digital marketing/experience in marketing
  • Understanding of e-commerce systems
  • Understanding/experience with digital channels such as Google Ad Words/SEO/pay-per-click and email marketing
  • Understanding of basic UX principles
  • Merchandising experience ideally using Magento
  • Valid driver’s license with own transport


  • Interpreting data
  • Building relationships
  • Articulating information
  • Embracing change
  • Meeting deadlines
  • Attention to detail
  • Minimising risk
  • Planning and organising