Digital Marketing Specialist

Job description

RESPONSIBILITIES

Plan and execute all digital marketing, including SEO/SEM, database marketing, email, social media and display advertising campaigns.
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide perspective for adoption where appropriate.
Track, report, and analyse SEO performance and website analytics
Provide direction on copy and landing page optimization for SEO
Perform ongoing keyword discovery, expansion, and optimization

Matric
Relevant social media/digital marketing diploma
Digital Marketing certification, Google Certification (Shopping, Display and Search)
3+ years’ experience in a similar role
Experience and proficiency in Google Adwords, Google Analytics, Ads Manager and other relevant software
A strong understanding of UX Principals and a track record of applying UX best practices.
Ability to work under pressure and adhere to strict deadlines
Strong analytical skills
Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
Well organised with great attention to detail.
An insatiable hunger for further learning.
Fast, friendly and intelligent.

Posted on 09 Jan 2022, Closing date 5 Feb