ROLE OVERVIEW

The Digital Media Specialist is a multi-faceted role focusing on nudge’s project-related social-media sourced sample recruitment campaigns together with designing, implementing, and monitoring nudge’s corporate on-line presence to achieve both nudge’s project recruitment and corporate digital marketing objectives.

FORMAL ROLE QUALIFICATIONS

• A Bachelor’s Degree with majors in: English, journalism, communications, marketing, creative writing, technical writing, or information management.
• Five [5] years corporate work experience in a Digital Marketing; Media Buying and Media Campaign role(s).

EXPERIENCE & REQUIREMENTS

• Advanced knowledge of and ability to apply the latest techniques and business standards in terms of advertising and managing campaigns on Social Media Platforms such as: Facebook; Instagram; Snapchat; Google-Ad’s; Pinterest, Linked-in etc.
• Knowledge and experience in key areas of marketing (SEO, social media, content marketing, email marketing etc.)
• Creative content design skills (both in terms of text and visualisation)
• Know how to plan, create, implement, and monitor a marketing strategy to ensure effectiveness.
• Understand and use marketing management and measurement tools to manage and enhance recruitment and marketing campaigns
• Experience with visual communication principles
• Familiarity with web designand content management systems
• Flexibility in terms of days and hours of work [the nature of the role requires weekend work]
• Sound practical experience in Microsoft Office software packages, i.e., Microsoft Windows and Microsoft Office (Outlook, Word, Excel & PowerPoint)

PERSONAL CHARACTERISTICS

• Curious and inquisitive
• Creative
• Excellent time management skills
• Project management skills
• Ability to work well under pressure and possess a high degree of tenacity
• Personal work planning and problem-solving skills
• Excellent communication skills
• Excellent attention to detail
• Appreciation for technology and the role it plays in automation

• Resourceful in approaches to tasks and tacking challenges
• Ability to analyze data and draw insights from large amounts of data from various sources

NUDGE WEB PRESENCE & MARKETING

• Website content design and maintenance management
• Digital agency [supplier] relationship management and project management
• Set-up, monitor and improve search engine optimization [SEO] and general discovery of content
• Analyse and report on web traffic, analytics, and website engagement

NUDGE CORPORATE SOCIAL MEDIA PRESENCE

(Twitter; Facebook; Instagram; Linked-in etc.)

• Account administration which includes maintaining and managing all social media channels
• Defining and executing a media plan aligned with nudge’s corporate image, brand, and business objectives
• Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc.
• Set-up, monitor and improve search engine optimization [SEO]
• Analyse and report on web traffic, analytics, and website engagement
• Digital agency [supplier] relationship management and project management

RESEARCH SAMPLE SOURCE CAMPAIGNS

(Twitter; Facebook; Instagram; Linked-in; Google Ad’s; Native Advertising etc.)

• Social media account administration and management
• Campaign design, set-up, and execution in line with Research sample objectives
• Daily campaign management in terms of spend, reach, and research sample objectives
• Effective campaign management to ensure sample delivery within budget; striving for wave-on-wave improvements and cost-saving
• Social Media, Insight Community and Consumer Panel page management including:
• Page set-up, standards, and compliance maintenance
• Page administration
• Page management in terms of: standards, followers, comments; posts; performance etc.
• Member engagement plan input and plan execution
• Staying ahead in terms of social media advertising tools, digital media technologies and the latest trends
• Sourcing and testing new social media and other platforms through which research sample can be accessed
• providing input into proposals in terms of social media sample sources and costs
• Report back on campaign and financial metrics