General Manager


General Manager: Revenue and Yield
Closing date: 17 December 2020

Groenkloof (Head Office)

The Organisation requires the services of a General Manager: Revenue and Yield in the Tourism and Marketing division. This position will be based at Groenkloof National Park, Pretoria.

Interested persons who meet the stated qualifications should forward their applications which should consist of a covering letter, detailed Curriculum Vitae, certified copies of qualification(s) and Identity Document (certified within the past 6 months) to the following address:
Human Resources Division
SA National Parks
PO Box 787
Fax: 086 295 4078

Applicants in possession of foreign qualifications to submit evaluated results by the South African Qualification Authority.

If you have not been responded to within 21 days of the closing date, please accept that your application was not successful.


Be in possession of a Degree in Commerce/ Business or related fields; a Postgraduate Qualification in Commerce/ Business or related fields will be desirable.
Should have at least 5 – 10 years’ experience in middle to senior management in the area of hospitality and yield management at a strategic level.
An in-depth understanding of sales and sales management in the hotel and general hospitality industry.
In-depth understanding of the South African tourism sector and its value chain.
Familiarity with financial management.
Knowledge of relevant legislation.
Business insight and risk awareness.
Projections and assessment of macro-environment.
Planning and organising.
Conflict management.
Presentation skills.
Computer skills.
Listening skills.
High level of accuracy and attention to detail.
Strong numerical, analytical, research skills.
General business skills.
Ability to manage cross-functional projects.


Oversee revenue management and distribution strategy of SANParks tourism operations nationwide and across all platforms.
Oversee and guide the annual revenue budget process for tourism operations.
Analyse tourism performance and make recommendations to improve long term strategies.
Create and develop pricing strategies and tactics for SANParks tourism operations nationwide.
Forecast and report on monthly, quarterly and annual revenues, variances and budget comparisons.
Perform and report on competitive benchmark studies, competitor analysis, environmental scanning and market trends analysis for strategic decision making.
Develop and implement best-practice standards in yield management; forward booking management; length of stay yield management; inventory availability by channel; pricing control and new pricing concepts.
Oversee the standards and operations of the reservations department.
Oversee the implementation, management and audit of tourism standards across the organisation.
In conjunction with the IT department, ensure that all online booking processes are well maintained, up-to-date and functional.
Manage contractual relationships of distribution partners in the interests of SANParks.
Constantly determine and implement efficiency improvement and cost reduction interventions in relevant business processes.
Maintain visibility and presence in tourism operations to gain insight into revenue management issues and provide guidance and coaching on best practice where necessary.
Any other reasonable requests made by management.

R 891 355 – R 1 461 397