Marketing Operations Coordinator

Full-time
Marketing Operations Coordinator – N/A11315
Code/Reference:
N/A11315
Applications accepted until:
2021-01-08
Number of Openings
1

Unit:

Meropa

Location:

Polokwane

Job Purpose

The Marketing Operations Co-ordinator will be responsible for the planning, co-ordination, hosting and delivery of promotions, events and entertainment (including the co-ordination of entertainment performances, artistes and entertainers) and related activities to drive unit revenue; with the objectives of creating a public image and the reputation of the business unit€™s brand as the entertainment and casino establishment of choice. The role will also have the additional responsibility of the accurate administration and reporting on data in the MVG customer database to enable decision making and deliver personalised experiences for our customers.

Education

  • Grade 12
  • 1-2 year Diploma in Marketing is preferred

Experience:

  • Minimum of 2 years€™ experience in an events or marketing co-ordination role including experience in hosting marketing, promotional and entertainment events.
  • Exposure in the gaming industry is preferred.
  • Meets the requirements for a key Gaming Licence

 

Skills and Knowledge

    • Ability to travel locally
  • Ability to work shifts that meet operational requirements
  • Good attention to detail
  • Above average level of integrity
  • Work according to strict procedures and policies.
  • Must be willing to work irregular hours as per business requirements

Key Performance Areas:

Promotions Co-ordination

  • Understand promotional plans, systems and tools for the unit
  • Update the promotions calendar & briefs and distribute to relevant stakeholders
  • Make recommendations with regards customer-focused solutions and promotions relevant to customer preferences
  • Co-ordinate and implement innovative solutions and plan to target new markets and opportunities
  • Brief and co-ordinate creative design promotional collateral to ensure promotions receive the correct exposure
  • Brief and co-ordinate digital design promotional collateral to ensure promotions receive the correct exposure
  • Compile digital communication plans to brief all guests with details of the promotion and/or event
  • Compile communication plans to brief all stakeholders with the detail of the promotions and/or event
  • Check that the venue set up meets technical (lighting, sound) and customer requirements
  • Be present and assist during the set-up of promotional events to ensure a seamless execution in line with plans
  • Host marketing promotions, events, entertainment and activations for business unit
  • Consolidate post-mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotion
  • Delivered Digital Plan
  • Monitor consistent and accurate messaging across social media channels and participate in writing communication briefs
  • Liaise with creative and media to brief in content for social media channels ensuring these are effectively integrated in producing content
  • Co-ordinate with the creative team and internal clients to develop media concepts, programmes and campaigns to suit unit requirements;
  • Collaborate with the media agency or in-house Digital Content Team to help them understand the unit€™s objectives and advertising requirements
  • Participate in the implementation and delivery of campaign and / or event plans through specific initiatives to meet the objectives of the events and / or campaigns.
  • Manage key stake-holder expectations, escalating risks before they become problems
  • Read digital reports and understand return of investment on various online campaigns
  • Manage social media crises management pages.
    • Store and secure operating and entertainment equipment in line with standards
    • Stakeholder Engagement
    • Complete and respond to Inquba/guest surveys as per property guidelines
    • Communicate with clients to understand their needs, event opportunities, as well as any challenges encountered during the planning and co-ordination of the event
    • Communicate with suppliers / contractors with regards requirements for specific events / entertainment, leveraging relationships to optimise the event within the set budget
    • Partner with suppliers in design and delivery of the entertainment / event requirements
    • Liaise with multiple departments in the co-ordination and execution of entertainment events including F&B, security, gaming, etc.
    • Liaise with marketing management to evaluate the post-mortem of the eventEvents / Entertainment Co-ordination
      • Have an up-to-date understanding of facilities and products available for events
      • Update the events calendar
      • Attend pre-event meetings and work with client to understand their event / entertainment requirements
      • Offer solutions in line specs and client requirements with regards to menus, décor, flowers, set-up, music, etc.
      • Use any opportunities to upsell on the event
      • Co-ordinate logistical arrangements as per itinerary i.e. transport, accommodation, food & beverage
      • Include billing instructions for the event on the function sheets, and track expenses
      • Compile function sheets and distribute to relevant stakeholders and departments
      • Record all correspondence from a company perspective to ensure brand is maintained
      • Resolve any problems and queries in accordance with contract stipulations, and escalate when required
      • Allocate and distribute complimentary tickets as per the deal sheet, ensuring tickets are distributed to the correct departments.

      Events / Entertainment Delivery

      • Compile the running order schedule to accurately reflect customer requirements
      • Check that the venue set up meets technical (lighting, sound) and customer requirements
      • Co-ordinate backstage/venue/entertainer as per production schedule and customer requirements
      • Log calls with maintenance or IT to ensure resolution of any faults
      • Communicate regularly with relevant stakeholders and inform entertainers or relevant departments of potential problems, changes, and additions to technical resources
      • Conduct all entertainment checks at least 1 hour before event starting time
      • Escalate any issues / challenges being experienced
      • Update any final amendments to function sheets and ensure the distribution to all event stakeholders
      • Complete post event administration including: event information documents, event attendance figures and billing.
      • Additional and irregular working hours over and above the normal working hours may have to be performed, as prescribed by Management, to suit the business operation.

Equity:

Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.