Sales Consultant Hospitality


Sales Consultant Hospitality

Date: 23-Mar-2021

Location: GT, South Africa

Company: Distell Limited


Applications are invited for the above mentioned position in the Sales division based at Pretoria. This person will report to the Sales Manager on Trade.


Purpose Statement of the Position
To promote and sell Distell Brand portfolio within Hospitality channel by driving brand awareness and building brands in line with strategic objectives


Key Performance Areas would include, but are not limited to:
Strategic & Financial Results
Market share

  • Drive and maintain Power pack compliance
  • Drive and maintain Accessibility, Availability and Activation

Operational Results
Own and Manage endorsement strategy

  • Brand portfolio approach – Predominantly wine focus and Secondary focus on Luxury spirits
  • Drive power pack compliance agreements with customers
  • Implement gourmet evenings, wine tastings
  • Wine list focus
  • Waiter and barmen training

Customer & Relationship Results
Build partnerships with customers

  • Call strike rate
  • A score compliance vs non compliance

Innovation & Improvement Results
Drive continuous improvement and implement business improvement initiatives

  • Share and implement new ideas regarding sales and improving effectiveness of sales force

Leadership Results
Take responsibility for own development and contribute to team effectiveness

  • Displaying the Distell values
  • Take responsibility for personal improvement and skills development


The successful candidate must have the following experience/skills:

  • Relevant Tertiary Education
  • 2-3 years FMCG or relevant
  • Ability to work a flexible 44 working hour week
  • Weekend promotions


Demonstrates proficiency in the following functional competencies:

  • Persuasive selling skills & negotiations – Influence the customer through linking product features and benefits to specific customer needs
  • Sales Commercial Insights – Awareness and understanding of the implications of fundamental commercial implications on day-to-day decisions
  • Sales process management – Understand the primary key drivers of sales in different channels
  • Sales Product Knowledge – Product relevance by channel, cluster and tier understood and applied
  • Sales strategies and plans to sustain brand growth – Has an awareness of sales strategic planning process in Distell and understands all the components that impacts sales and brand growth
  • Sales Technology Application – Demonstrate an understanding of how technology works within the sales process

Demonstrates proficiency in the following Behavioural competencies:
Lead Self

  • Personal effectiveness
  • Resilience
  • Model the Organisation values



Thinking and Innovation

  • Business Acumen
  • Adaptability
  • Problem solving


  • Customer focus
  • Builds and maintain relationships
  • Engagement skills


  • Planning, Organizing & Controlling
  • Sense of urgency
  • Take Ownership


  • Dealing with change
  • Team work
  • Leading own performance

Application Process

If interested and meet all requirements, kindly log onto Distell’s Careers Page: in order to register and apply online.


Reference number: 17743              Closing date: 29 March 2021