Sales Consultant On Trade


Sales Consultant On Trade

Date: 15-Jun-2021

Location: GT, South Africa

Company: Distell Limited

Applications are invited for the above-mentioned position in the Sales SA division. This person will be based in Pretoria and will be responsible for Pretoria North and surrounding areas. The successful applicant will report to the Sales Manager.  


Purpose Statement of the Position

To sell and promote Distell Brand portfolio to customers with a specific geographical area by creating brand awareness and building brands in line with strategic objectives.


Key Performance Areas would include, but are not limited to:

  • Drive Market share: Driving RRSP
  • Power Pack Compliance:  Price driven promotions and Drive power pack compliance agreements with customers
  • Build partnerships with customers: Call strike rate and 4 A score compliance vs non-compliance
  • Drive continuous improvement and implement business improvement initiatives and share and implement new ideas regarding sales and improving effectiveness of sales force
  • Take responsibility for own development and contribute to team effectiveness and Displaying the Distell values


The successful candidate must have the following experience/skills:

  • Relevant Diploma
  • Matric Qualification
  • Valid Driver’s License
  • 2-3 years FMCG or relevant experience
  • Flexible 44 working hour week and Week end promotions/activities

Demonstrates proficiency in the following functional competencies:

  • Persuasive selling skills & negotiations – Ability to persuade customers to buy products or to increase sales and to identify and capitalize on sales opportunities
  • Sales Commercial Insights – Awareness and understanding of the implications of fundamental commercial implications on day-to-day decisions
  • Sales process management – Understand the primary key drivers of sales in different channels
  • Sales Product Knowledge – Product relevance by channel, cluster and tier understood and applied
  • Sales strategies and plans to sustain brand growth – Has an awareness of sales strategic planning process in Distell and understands all the components that impacts sales and brand growth
  • Sales Technology Application – Demonstrate an understanding of how technology works within the sales process


Demonstrates proficiency in the following Behavioural competencies:
Lead Self

  • Personal effectiveness
  • Resilience
  • Model the Organisation values

Thinking and Innovation

  • Business Acumen
  • Adaptability
  • Problem solving


  • Customer focus
  • Builds and maintain relationships
  • Engagement skills


  • Planning, Organizing & Controlling
  • Sense of urgency
  • Take Ownership


  • Dealing with change
  • Team work
  • Leading own performance


Applications to be sent to:

If interested and meet all requirements, please register and apply via the Distell career portal by logging on to


Reference number: 18131                 Closing date: 21 June 2021